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This Fool Right Here...
- Karim Panni
Karim Panni is the modern day hiphop businessman. The Oakland, CA resident always has something big he’s working on, whether it be for himself, the artists he represents, a huge event like SXSW or CMJ, or his company Quality Control Marketing.
“I guess I’ve done about everything you can do in the game…Radio host, DJ, Emcee, Concert Promoter, Club Host, Journalist, Producer, Record Label VP, Management, Beat Broker, Blogger, Tour Booking, Built from Skratch TV show creator, record label owner of MYX Music Label, Business Development for MYX, and now Owner of my own company Quality Control Marketing LLC, and co-owner of a concert/event promotions company called The Candlestick Kids..”
Karim was born and raised in the Bay Area, until 1997 when he moved to the NW. He started promoting hiphop shows with the likes of Hieroglyphics, Latyrx, the Roots and more, when he joined hiphop supergroup Oldominion. Along with fellow Oldominion members Onry Ozzborn and JFK (Grayskul), Sleep, Pale Soul, Snafu, Sirens Echo, Mr. Hill etc. the crew created a dark and aggressive NW sound and became the first artists from the region to tour the US and Canada extensively. From there, N. Lang and his partner Destro and world renowned DJ, DJ Scene formed the golden era hiphop crew Boom Bap Project in Seattle. The crew released the critically acclaimed self released (Stuck Under the Needle/Fat Beats) project “Circumstance Dictates” in 2001. The trio ended up touring the US and the world, and finally signed to indie hiphop record label powerhouse Rhymesayers Ent. “Getting with the Rhymesayers family was the best thing that could’ve ever happened to us. Hands down we’ve got the best label in the game!”
After signing to Rhymesayers in 2004, Nightclubber Lang and his crew hit the road hard and spread the gospel that was their 2005 release “Reprogram.” Establishing close friendships and alliances with super producers Jake One (50 Cent, De La Soul, Freeway, M.O.P.)Vitamin D (Young Buck, Redman, Gift of Gab) the crew helped spread the Seattle sound to the rest of the galaxy.
2007 brought more touring and the opportunity for Karim to expand his horizons and move into television and label ownership. “We were on tour with Brother Ali in Texas and I got a call about a job back in the Bay with an upstart Asian American Television Network. They needed someone with the know how and connections to help with Business Development and Events, and to run a brand new, network backed record label called MYX Music Label.”
After releases from Keelay and Zaire, Jern Eye, Kam Moye aka Supastition, D.Black, and more, Karim moved on from MYX Music Label in early 2010 to start his own marketing and publicity company, Quality Control Marketing. Aligning himself with a few other indie hiphop/music heavy hitters, QC* clients include Red Bull, Exile, Foreign Legion, Crown Royale, Grillade and more. The first order of business for 2010 was Red Bull Emsee, Red Bull King of the Rock, Red Bull Big Tune, and Official Quality Control Marketing Showcases at the A3C Hiphop Festival in Atlanta, CMJ in NYC, and SXSW 2011 in Austin, TX. Tons of exciting things on the horizon as Karim and QC* move forward in 2011 and beyond. Stay tuned!
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